Account Director of Marketing Cloud - Financial Services at Salesforce Argentina
Salesforce 02/2019 – Currently
Account Director – Marketing Cloud – Financial Services
I am in charge of positioning all the Salesforce Suite through Modern Marketing approach. It involves best practices for Audience Segmentation, CDP, Real-Time Personalization, Marketing Automation, MarTech Flow
Account Director – Financial Services
I was in charge of carrying out the commercial strategy in Argentinian Financial Services entities supporting them in the Digital Transformation Strategy that was boosted by the COVID-19 pandemic.
PowerData Argentina 05/2018 – 01/2019
I was in charge of carrying out the commercial and operation strategy in Argentina & Uruguay, with a focus on Data Management, Data Government, BigData Management and Data Security in all account segments (Enterprise, Midmarket and SMB).
Oracle Argentina – 07/2015 – 05/2018
Sales Director – Large Accounts (06/17 – 03/2018)
I led the business unit that is in charge of accompanying customers in the digital transformation: Digitalization, AI – Chatbot, Mobile, Big Data, Analytics, Move to Cloud Strategy (PaaS, IaaS, SaaS, Cloud @ Customer). I am reporting in hard line to IT Transformation VP LATAM Lead (#Innovation Award Q2 – Mobile Wallet Project / #Innovation Award – MercadoLibre – Move2Cloud Project)
Sales Director – Customer Experience (08/16 – 06/17)
I led the Customer Experience (CX) Business Unit for Argentina (CX was composed of SaaS solutions such as Sales, Marketing, Commerce, Services). The segment was Enterprise with about 500 accounts (including some Public-Sector accounts). I reach 120% Attainment
Key Account Director (07/2015 – 08/2016)
During the first year I am responsible to orchestrate and drive all the business opportunities in Banco Nacion’s holding. I blocked the competence such as SAP, IBM and Microsoft achieving 180% attainment during FY16 with cloud solutions (SRM and RighNow). Additional to this, I was able to sell a Nation initiative related to Mobile Wallet solution (also competing against Microsoft, SAP, Gemalto, Ericsson, etc.). I reach 180% attainment
Microsoft Argentina & Uruguay – 08/2006 – 07/2015
Sales Manager for Argentina & Uruguay (May 2014 – July 2015)
I lead the Corporate Accounts segment. My main accountabilities were 100% quota attainment (revenue), 250% pipeline against quota, 95% forecast accuracy, 90% satisfied customers, 100% year over year growth in cloud (SaaS, PaaS, IaaS) revenue, 100% green scorecard, 85% satisfaction of my team. The segment was composed of 700 accounts (including government) between Argentina & Uruguay distributed in eight Account Managers where they sold all the Microsoft products. I orchestrated demand generation engines (Pre-Sales Team, Tele-Sales, Partners and Marketing Team) and closing sales. Also, I implemented national sales plan. In addition to this, during the last three years in Microsoft, I was selected to participate in the Microsoft High Potential Program.
Senior. Account Manager – Financial Services – Major Accounts (2009 – 2013)
Average new revenue growth = 25% YoY through Solution Selling, elevating the Conversation with the Key Account’s BDMs (CEOs, GMs, HHRR Managers, Marketing Managers and Sale Managers) and Account Planning Excellence. I achieved the sale of the biggest CRM Solutions in Argentina (SUBE and Sancor Seguros), and I also sold the first O365 deal in an Argentinian Bank (Government Bank) during FY13 (Banco de Córdoba). I obtained the highest Microsoft score in performance rating (#1) in the last three years in
a row as an Account Manager.
Pre-Sales (Account Technology Strategist) – Communication Sector & Major Accounts (2008-2009)
I worked on the demand generation and pre-sales strategy, exceeding my commitments in both topics. The main achievements was to position the biggest SharePoint and Social solutions of Microsoft Argentina to highest Customer’s BDMs (such as www.ypf.com and
Telefonica Web 2.0). Territory Customers: Techint, Santander, YPF, Banco Macro, Banco Nación. As a result of that work, I was evaluated as High Potential.
Senior Development Consultant – Microsoft Consulting Services (2006-2008)
I participated as an Architect and Project Leader in one of the major Microsoft Consulting projects (Proyecto SUR – Telecom Argentina). In such project I coordinated almost 10 people both from MCS and Partner teams. Furthermore, I was Architect in a big SharePoint migration project in Repsol YPF. I was evaluated as Exceeded and High Potential resource.
Baufest (Microsoft Partner) 2003-2006
Account Manager & Business Unit Manager
I designed, developed and managed the Microsoft Technology Business Unit (30 people in charge of me). I achieved an increase in Sale Revenue in 30% YoY. Territory Customers: Banco Rio, Pluspetrol, Renault, ACA, Tenaris, Ternium, Microsoft, Volkswagen.
Software Architect Lead
I was responsible for leading the Software Architecture Team for San Luis State project (La Autopista de la Información) Sybase 2000-2002 Power Builder Developer – Registro de la Propiedad de CABA
- MBA at the Universidad Torcuato Di Tella (tesis pending)
- System Engineer Degree
- CAECE University – Associate Professor, Chair of Requirements Engineering